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| Criterion |  Growth Golden Circle |  Product Discovery Pretotyping |  Product Discovery Landing Page Test |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | Stunden bis wenige Tage | 1-5 Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1-8 | 1-4 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Landing Page, Conversion Data, Learning Summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | MarketingPositioningCommunication | ValidationDemandMVP | ValidationConversionMarketing | LeanStartupValidationMVP |