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| Criterion |  Growth Golden Circle |  Product Discovery Pretotyping |  Business Strategy 5-Minuten VC-Check |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30-60 min | Stunden bis wenige Tage | 5-15 min | 1-5 Tage |
Participantsdifferent | 1-8 | 1-4 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | MarketingPositioningCommunication | ValidationDemandMVP | StartupValidationCompetition | ValidationExperimentsDemandGrowth |