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| Criterion |  Growth Golden Circle |  Product Discovery Pretotyping |  Product Discovery Fake Door Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | Stunden bis wenige Tage | 1-5 Tage | 30-60 min |
Participantsdifferent | 1-8 | 1-4 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Click Data, Interest Signal, Learning Decision | Completed Experiment Canvas, Success Metric |
Tagsno overlap | MarketingPositioningCommunication | ValidationDemandMVP | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryHypothesis |