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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-2 h Setup, laufend30-60 min2-3 h
Participantsdifferent
1-82-61-53-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftOpportunity Solution Tree, Experiment Backlog, Learning LogCompleted Experiment Canvas, Success MetricCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
MarketingPositioningCommunication
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryHypothesis
CanvasHypothesisOutcomesDiscovery
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