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| Criterion |  Growth Golden Circle |  Business Strategy McKinsey 7S |  Business Strategy Value Chain Analysis |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Low | Medium | High | High |
Timedifferent | 30-60 min | 2-4 h | Half day | Half day |
Participantsdifferent | 1-8 | 3-12 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | 7S Assessment, Alignment Gaps, Change Actions | Value Chain Map, Lever List | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | MarketingPositioningCommunication | OrganizationStrategyAlignmentChange | StrategyBusiness modelDiagnosisAnalysis | StrategyBusiness modelRiskDiagnosis |