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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30-60 minHalf day2-4 h2-4 h
Participantsdifferent
1-83-123-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLeverage Map, Action Strategy7S Assessment, Alignment Gaps, Change ActionsStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
MarketingPositioningCommunication
Systems thinkingChangeStrategy
OrganizationStrategyAlignmentChange
StrategyPositioningInnovationValue
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