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| Criterion |  Growth Golden Circle |  Systems Thinking Leverage Points |  Business Strategy Blue Ocean Strategy Canvas |  Systems Thinking Intervention Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 30-60 min | Half day | 2-4 h | 1-5 Tage |
Participantsdifferent | 1-8 | 3-12 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Leverage Map, Action Strategy | Strategy Canvas, Value Curve, ERRC Actions | Logic Model, Change Objectives, Intervention Components, Evaluation Plan |
Tagsno overlap | MarketingPositioningCommunication | Systems thinkingChangeStrategy | StrategyPositioningInnovationValue | ChangeSystems thinkingCapability |