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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
LowMediumHighHigh
Timedifferent
30-60 min45-90 min1-5 TageHalf day
Participantsdifferent
1-81-64-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLean Canvas, Core Assumptions, Experiment BacklogLogic Model, Change Objectives, Intervention Components, Evaluation PlanLeverage Map, Action Strategy
Tagsno overlap
MarketingPositioningCommunication
StartupLeanAssumptionsBusiness model
ChangeSystems thinkingCapability
Systems thinkingChangeStrategy
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