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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Risk Storming.
Architecture
Risk Storming
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-5 Tage60-90 min1-2 Tage
Participantsdifferent
1-8Nutzertraffic4-121-4
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLanding Page, Conversion Data, Learning SummaryAnnotated Diagram, Prioritized Risk List, Action BacklogArchitecture Document, Context View, Runtime View, Deployment View
Tagsno overlap
MarketingPositioningCommunication
ValidationConversionMarketing
RiskArchitectureWorkshopValidation
ArchitectureDocumentationCommunication
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