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| Criterion |  Growth Golden Circle |  Product Discovery Landing Page Test |  Architecture Architecture Inception Canvas |  Architecture arc42 |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 1-5 Tage | 1-2 h | 1-2 Tage |
Participantsdifferent | 1-8 | Nutzertraffic | 3-8 | 1-4 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Landing Page, Conversion Data, Learning Summary | Inception Canvas, Risks, Goal List, Open Questions | Architecture Document, Context View, Runtime View, Deployment View |
Tagsno overlap | MarketingPositioningCommunication | ValidationConversionMarketing | AlignmentArchitectureCanvas | ArchitectureDocumentationCommunication |