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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-5 Tage15-45 min1-4 h
Participantsdifferent
1-8Nutzertraffic1-31-5
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLanding Page, Conversion Data, Learning SummaryADR File, Decision Log, RationaleContext Diagram, Container Diagram, Component Diagram
Tagsno overlap
MarketingPositioningCommunication
ValidationConversionMarketing
ArchitectureRationaleDocumentationGovernance
ArchitectureCommunicationVisualization
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