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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
LowHighHighHigh
Timedifferent
30-60 min1-5 TageHalf day2-4 h
Participantsdifferent
1-84-123-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLogic Model, Change Objectives, Intervention Components, Evaluation PlanLeverage Map, Action StrategyFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
MarketingPositioningCommunication
ChangeSystems thinkingCapability
Systems thinkingChangeStrategy
Theory of ConstraintsSystems thinkingChange
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