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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
LowHighMediumHigh
Timedifferent
30-60 min1-5 Tage60-120 minHalf day
Participantsdifferent
1-84-122-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLogic Model, Change Objectives, Intervention Components, Evaluation PlanConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLeverage Map, Action Strategy
Tagsno overlap
MarketingPositioningCommunication
ChangeSystems thinkingCapability
Theory of ConstraintsAssumptionsSystems thinking
Systems thinkingChangeStrategy
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