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| Criterion |  Growth Golden Circle |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30-60 min | 45-90 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 1-8 | 3-8 | 6-30 Experten | 2-6 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | MarketingPositioningCommunication | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | CommunicationStakeholdersDeliveryPlanning |