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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min45-90 min30-90 min30-90 min
Participantsdifferent
1-83-82-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftImpact Map, Outcome Hypotheses, Delivery OptionsConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Tree, Option Map, Assumption List
Tagsno overlap
MarketingPositioningCommunication
OutcomesStrategyBehaviorPlanning
ConstraintsDecisionPlanningOptions
DecisionTreeOptions
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