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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min45-90 min30-90 min2-4 h
Participantsdifferent
1-83-82-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftImpact Map, Outcome Hypotheses, Delivery OptionsConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
MarketingPositioningCommunication
OutcomesStrategyBehaviorPlanning
ConstraintsDecisionPlanningOptions
StrategyPositioningInnovationValue
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