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| Criterion |  Growth Golden Circle |  Product Strategy Impact Mapping |  Business Strategy Balanced Scorecard |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 30-60 min | 45-90 min | Halber Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 1-8 | 3-8 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Impact Map, Outcome Hypotheses, Delivery Options | Balanced Scorecard, Strategic Measures, Initiative Map | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | MarketingPositioningCommunication | OutcomesStrategyBehaviorPlanning | StrategyMetricsExecution | StrategyAnalysisPlanning |