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| Criterion |  Growth Golden Circle |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 30-60 min | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-8 | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | MarketingPositioningCommunication | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |