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| Criterion |  Growth Golden Circle |  Knowledge Modeling IBIS |  Decision Making Force Field Analysis |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-3 h | 45-90 min | 1-3 h |
Participantsdifferent | 1-8 | 2-8 | 3-12 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Issue Map, Positions, Argument Notes | Force Field Map, Change Levers, Risk Notes | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | MarketingPositioningCommunication | RationaleKnowledgeDecision | ChangeDecisionStrategy | SensemakingDecisionRationale |