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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min1-3 h1-3 h60-180 min
Participantsdifferent
1-82-81-84-20
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftIssue Map, Positions, Argument NotesArgument Map, Evidence Gaps, Decision RationaleCynefin Map, Domain-specific Actions, Sensemaking Notes
Tagsno overlap
MarketingPositioningCommunication
RationaleKnowledgeDecision
SensemakingDecisionRationale
ComplexitySensemakingDecision
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