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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 minMultiple workshops over several weeks1-2 h30-60 min
Participantsdifferent
1-82-84-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftHooked loop, Trigger map, Reward design, Ethics checkAlignment Map, Open Issues, Decision QuestionsPower Interest Grid, Strategy per Stakeholder
Tagsno overlap
MarketingPositioningCommunication
GrowthBehaviorRetention
AlignmentStakeholdersStrategyFacilitation
StakeholdersFacilitationAlignmentPlanning
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