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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 minWochen bis Monate je Goal25-40 min30-60 min
Participantsdifferent
1-83-101-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftGoals, Idea bank, Step-project list, Tasks, Learning reportsLearning Card with evidence and next actionCompleted Experiment Canvas, Success Metric
Tagsno overlap
MarketingPositioningCommunication
RoadmapOutcomesPlanningExperiments
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
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