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| Criterion |  Growth Golden Circle |  Product Strategy GIST Planning |  Product Strategy Impact Mapping |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | Wochen bis Monate je Goal | 45-90 min | 45-90 min |
Participantsdifferent | 1-8 | 3-10 | 3-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Goals, Idea bank, Step-project list, Tasks, Learning reports | Impact Map, Outcome Hypotheses, Delivery Options | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | MarketingPositioningCommunication | RoadmapOutcomesPlanningExperiments | OutcomesStrategyBehaviorPlanning | CommunicationStakeholdersDeliveryPlanning |