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| Criterion |  Growth Golden Circle |  Product Strategy GIST Planning |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | Wochen bis Monate je Goal | 1-5 Tage | 45-75 min |
Participantsdifferent | 1-8 | 3-10 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Goals, Idea bank, Step-project list, Tasks, Learning reports | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan |
Tagsno overlap | MarketingPositioningCommunication | RoadmapOutcomesPlanningExperiments | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions |