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| Criterion |  Growth Golden Circle |  Product Strategy GIST Planning |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | Wochen bis Monate je Goal | 30-60 min | 20-35 min |
Participantsdifferent | 1-8 | 3-10 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Goals, Idea bank, Step-project list, Tasks, Learning reports | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | MarketingPositioningCommunication | RoadmapOutcomesPlanningExperiments | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |