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| Criterion |  Growth Golden Circle |  Business Strategy GAP Analysis |  Business Strategy Business Model Stress Test |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30-60 min | 1-3 h | Half day | 30-60 min |
Participantsdifferent | 1-8 | 2-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Gap Matrix, Action Plan, Risk Notes | Stress Test Report, Action Plan per Scenario | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingPositioningCommunication | StrategyAnalysisPlanning | StrategyBusiness modelRiskDiagnosis | StrategyAnalysisMarketPositioning |