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| Criterion |  Growth Golden Circle |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 2-4 h | 45-90 min |
Participantsdifferent | 1-8 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | MarketingPositioningCommunication | StrategyAnalysisPlanning | StrategyPositioningInnovationValue | OutcomesStrategyBehaviorPlanning |