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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
LowLowHighMedium
Timedifferent
30-60 min45-90 minHalf day2-4 h
Participantsdifferent
1-83-123-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftForce Field Map, Change Levers, Risk NotesLeverage Map, Action StrategyStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
MarketingPositioningCommunication
ChangeDecisionStrategy
Systems thinkingChangeStrategy
StrategyPositioningInnovationValue
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