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| Criterion |  Growth Golden Circle |  Business Strategy 5-Minuten VC-Check |  Product Strategy Lean Canvas |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 5-15 min | 45-90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-8 | 1-5 | 1-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Lean Canvas, Core Assumptions, Experiment Backlog | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | MarketingPositioningCommunication | StartupValidationCompetition | StartupLeanAssumptionsBusiness model | ExperimentsValidationDiscoveryAssumptions |