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| Criterion |  Growth Golden Circle |  Facilitation Expectation Mapping |  Agile ROAM Board |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 45-90 min | 20-40 min initial, dann laufend | 1-2 h |
Participantsdifferent | 1-8 | 3-12 | 3-15 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expectation Map, Alignment Notes, Agreements | ROAM Board, Owner List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | AlignmentStakeholdersTeam | RiskAgileTrackingAlignment | AlignmentStakeholdersStrategyFacilitation |