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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitysame
LowLowLowLow
Timedifferent
30-60 min45-90 min45-90 min30-60 min
Participantsdifferent
1-83-122-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftExpectation Map, Alignment Notes, AgreementsCommunication Plan, Channel Matrix, Message CadencePower Interest Grid, Strategy per Stakeholder
Tagsno overlap
MarketingPositioningCommunication
AlignmentStakeholdersTeam
CommunicationStakeholdersDeliveryPlanning
StakeholdersFacilitationAlignmentPlanning
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