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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30-60 min60-120 min15-45 min2-4 h
Participantsdifferent
1-82-81-33-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsADR File, Decision Log, RationaleFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
MarketingPositioningCommunication
Theory of ConstraintsAssumptionsSystems thinking
ArchitectureRationaleDocumentationGovernance
Theory of ConstraintsSystems thinkingChange
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