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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min5-15 min10-20 min45-120 min
Participantsdifferent
1-83-204-100+1-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftRanked list, Consensus signal, ShortlistIdea List, Shared Insights, Emergent ThemesNarrative Outline, Key Message, Story Arc
Tagsno overlap
MarketingPositioningCommunication
FacilitationVotingConsensusPrioritization
FacilitationInclusionIdeation
CommunicationNarrativeStakeholdersFacilitation
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