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| Criterion |  Growth Golden Circle |  Product Strategy DIBB |  Agile Bucket System |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a large batch of work needs a fast, rough estimate, it sorts items into predefined size buckets. It sorts work by value, risk, and delivery ability. The result is captured as a Bucketed Backlog, Relative Estimates, and Split Candidates. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 30-60 min | 1-2 h | 30-90 min | 1-4 Wochen |
Participantsdifferent | 1-8 | 2-8 | 3-12 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | DIBB document, Belief list, Bet list, Learning report | Bucketed Backlog, Relative Estimates, Split Candidates | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | MarketingPositioningCommunication | StrategyDecisionAssumptionsHypothesis | EstimationBacklogRelative sizing | ForecastingExpertsDecisionStrategy |