View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Golden Circle |  Decision Making Delphi Method |  Facilitation Storytelling |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30-60 min | 1-4 Wochen | 45-120 min | 2-4 h |
Participantsdifferent | 1-8 | 6-30 Experten | 1-6 | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expert Forecast, Consensus Range, Assumption Notes | Narrative Outline, Key Message, Story Arc | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | MarketingPositioningCommunication | ForecastingExpertsDecisionStrategy | CommunicationNarrativeStakeholdersFacilitation | StrategyPositioningInnovationValue |