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| Criterion |  Growth Golden Circle |  Decision Making Delphi Method |  Facilitation Storytelling |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30-60 min | 1-4 Wochen | 45-120 min | 1-2 h |
Participantsdifferent | 1-8 | 6-30 Experten | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expert Forecast, Consensus Range, Assumption Notes | Narrative Outline, Key Message, Story Arc | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | ForecastingExpertsDecisionStrategy | CommunicationNarrativeStakeholdersFacilitation | AlignmentStakeholdersStrategyFacilitation |