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| Criterion |  Growth Golden Circle |  Decision Making Delphi Method |  Decision Making Constraint Analysis |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 30-90 min | 1-2 h |
Participantsdifferent | 1-8 | 6-30 Experten | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expert Forecast, Consensus Range, Assumption Notes | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | MarketingPositioningCommunication | ForecastingExpertsDecisionStrategy | ConstraintsDecisionPlanningOptions | StrategyDecisionAssumptionsHypothesis |