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| Criterion |  Growth Golden Circle |  Decision Making Delphi Method |  Delivery Communication Plan |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-60 min | 1-4 Wochen | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 6-30 Experten | 2-6 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expert Forecast, Consensus Range, Assumption Notes | Communication Plan, Channel Matrix, Message Cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | ForecastingExpertsDecisionStrategy | CommunicationStakeholdersDeliveryPlanning | AlignmentStakeholdersStrategyFacilitation |