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| Criterion |  Growth Golden Circle |  Decision Making Decision Rights Mapping |  Facilitation Alignment Mapping |  Decision Making DACI |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 90-180 min | 1-2 h | 30-60 min |
Participantsdifferent | 1-8 | 4-12 | 4-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Decision Rights Matrix, Agreement | Alignment Map, Open Issues, Decision Questions | DACI Matrix, Decision Owner, Decision Log |
Tagsno overlap | MarketingPositioningCommunication | DecisionGovernanceAlignmentResponsibility | AlignmentStakeholdersStrategyFacilitation | DecisionRolesGovernanceAlignment |