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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for DACI
Decision Making
DACI
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min30-60 min60-90 min1-2 h
Participantsdifferent
1-82-103-64-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftDACI Matrix, Decision Owner, Decision LogSalience Diagram, Strategy per ClassAlignment Map, Open Issues, Decision Questions
Tagsno overlap
MarketingPositioningCommunication
DecisionRolesGovernanceAlignment
StakeholdersFacilitationAlignmentGovernance
AlignmentStakeholdersStrategyFacilitation
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