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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Soft Systems Methodology.
Systems Thinking
Soft Systems Methodology
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Soft Systems Methodology helps explore unclear or politically charged problems systematically. Instead of forcing a quick answer, the method builds a shared understanding of perspectives and room for action.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-60 min60-180 min1-3 h0.5-3 Tage
Participantsdifferent
1-84-201-85-15
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftCynefin Map, Domain-specific Actions, Sensemaking NotesArgument Map, Evidence Gaps, Decision RationaleRich Picture, Root Definitions, Conceptual Models, Change Agenda
Tagsno overlap
MarketingPositioningCommunication
ComplexitySensemakingDecision
SensemakingDecisionRationale
Soft systemsComplexitySensemakingSystems thinking
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