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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a yellow story card, blue rule cards, green example cards and a red question card on a light workspace.
Agile
Example Mapping
Paper illustration of Specification by Example with a method-specific labelled workspace.
Agile
Specification by Example
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound.When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min45-90 min30-60 min60-90 min pro Feature
Participantsdifferent
1-82-63-73-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftCommunication Plan, Channel Matrix, Message CadenceExample Map, Acceptance Criteria, Open QuestionsExample Table, Acceptance Tests
Tagsno overlap
MarketingPositioningCommunication
CommunicationStakeholdersDeliveryPlanning
Behavior-Driven DevelopmentRequirementsExamplesRefinement
AgileRequirementsExamplesBehavior-Driven Development
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