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| Criterion |  Growth Golden Circle |  Business Strategy Business Model Stress Test |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 30-60 min | Half day | Half day | 30-60 min |
Participantsdifferent | 1-8 | 3-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Stress Test Report, Action Plan per Scenario | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | MarketingPositioningCommunication | StrategyBusiness modelRiskDiagnosis | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |