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| Criterion |  Growth Golden Circle |  Business Strategy Business Model Canvas |  Engineering Goal Question Metric |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 90-180 min | 1-2 h |
Participantsdifferent | 1-8 | 2-8 | 3-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Business Model Canvas, Assumption List, Business Hypotheses | GQM Table, Metric Profiles | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MarketingPositioningCommunication | Business modelStrategyValueInnovation | MetricsMeasurementEngineeringAlignment | AlignmentStakeholdersStrategyFacilitation |