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| Criterion |  Growth Golden Circle |  Innovation Brainwriting |  Facilitation Mind Mapping |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30-60 min | 15-30 min | 15-45 min | 10-20 min |
Participantsdifferent | 1-8 | 3-12 | 1-10 | 4-100+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Idea sheets, Expanded concepts, Prioritized list | Mind Map, Topic Clusters, Open Questions | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | MarketingPositioningCommunication | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeasMappingStructureFacilitation | FacilitationInclusionIdeation |