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| Criterion |  Growth Golden Circle |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |  Product Strategy Value Proposition Canvas |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 2-4 h | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 1-8 | 3-10 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Proposition Canvas, Fit Gaps, Hypotheses |
Tagsno overlap | MarketingPositioningCommunication | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight | ValueNeedsStrategy |