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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min2-4 h60–90 min1-2 h
Participantsdifferent
1-83-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftStrategy Canvas, Value Curve, ERRC ActionsStakeholder Map, Engagement Plan, Risk NotesBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
MarketingPositioningCommunication
StrategyPositioningInnovationValue
StakeholdersAlignmentFacilitationChange
Business modelStrategyValueInnovation
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