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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min2-4 h30-60 min45-90 min
Participantsdifferent
1-83-102-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftStrategy Canvas, Value Curve, ERRC ActionsPower Interest Grid, Strategy per StakeholderCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
MarketingPositioningCommunication
StrategyPositioningInnovationValue
StakeholdersFacilitationAlignmentPlanning
CommunicationStakeholdersDeliveryPlanning
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