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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
LowHighLowLow
Timedifferent
30-60 minSeveral meetings plus preparation and analysis; total effort depends on scope45-90 minHalf day initial, dann laufend
Participantsdifferent
1-8Evaluation team, architects, and relevant stakeholders3-12Ein Team plus Stakeholder
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsExpectation Map, Alignment Notes, AgreementsTeam API Document
Tagsno overlap
MarketingPositioningCommunication
ArchitectureQualityRiskTradeoffsStakeholders
AlignmentStakeholdersTeam
TeamAlignmentCommunicationService
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