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| Criterion |  Growth Golden Circle |  Decision Making Assumption Surfacing |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 45-90 min | 1-3 h | 1-3 h |
Participantsdifferent | 1-8 | 2-8 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Assumption List, Critical Assumptions, Learning Plan | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | MarketingPositioningCommunication | AssumptionsRiskDecisionDiscovery | RationaleKnowledgeDecision | SensemakingDecisionRationale |